LG OLED 77″ Smart evo AI C4 4K

A masterpiece perfected by time-honed expertise Years of commitment to innovation can’t be imitated overnight. The world-leading OLED’s uniquely tailored alpha chipset elevates the viewing experience to new heights. alpha 9 AI Processor Gen7 Only α makes OLED as vivid as this The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail. AI Customisation Syncs with how you watch AI Customisation A picture tailored to your taste Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile. AI Customisation Intelligence that’s bright in any light Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals. AI Picture Pro Insane realism with authentic charm AI Super Upscaling AI fine-tunes the resolution After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism. AI Sound Pro Hear every detail of the soundscape Brightness Booster Illuminating a brighter picture Brightness Booster’s improved Light Boosting Algorithm lights up the picture with even more clarity. Endless contrast creates infinite impact Scenes burst boldly into life where the darkest shadows and brightest lights intertwine. 100% Colour Fidelity & Volume Scenes shine with lifelike colours 100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion. Experience the ultra-slim sensation A minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.